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The Challenge
A major pharmaceutical enterprise in the UAE was facing difficulties in managing its growing operations. Sales representatives and medical representatives (MRs) were engaging with hospitals and doctors daily, but management lacked a clear picture of activities and outcomes. Updates were shared manually through WhatsApp messages and Excel trackers, leading to delays, missed information, and limited visibility.
Leaders needed a simple, real-time way to track demos, product conversions, meetings, and team performance in order to make faster and more accurate decisions.
The TEB Solution
The company implemented TEB’s Management Dashboard, an integrated solution that created one easy to navigate database for one clearview of operations.
With the dashboard, management could now:
- Instantly track how many products were being demoed and how many were being sold
- Monitor doctor and hospital engagement in real time
- See meeting volumes and outcomes across the field team
- View the performance of medical representatives with simple dashboards and automated reports
Smarter Sales Oversight
Through TEBs sales automation, managers could view the complete sales pipeline at a glance. Conversions with doctors and hospitals were tracked automatically, while opportunities could be updated through adrag-and-drop workflow. Forecasting became easier and faster, giving leadership a clearer picture of expected revenue and performance.
Stronger Workforce Alignment
With Workforce Automation, the dashboard provided visibility into the daily activities of the field-force team. Leaders could view:
- Which hospitals were being visited
- Meeting volumes by day, week, or month
- Travel routes and task progress of representatives
This transparency simplified planning and ensured everymeeting and interaction was accounted for, without the need for manual tracking.
The Benefits
By using TEB, the pharma enterprise achieved:
- Simplified hospital and doctor management with one connected system
- Real-time visibility of demos, sales, and conversions
- Smarter decision-making with accurate and up-to-date insights
- Automated reporting and updates, eliminating manual errors and delays
- Streamlined order management, with recurring orders, stock visibility, and faster approvals for new products
The Outcome
With TEB’s Management Dashboard, the client now has a crystal-clear overview of their operations. From sales opportunities to workforce activity, everything can be tracked in one unified space. Leadership makes faster, data-driven decisions, while the field-force team stays aligned and supported.
Booka demo today and learn how your pharmaceutical business can streamline operations.
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