Smarter Trial Management for a Global Chemical Manufacturer

The Challenge

Founded in 1995, our client is a global chemical manufacturer operating in more than 15 countries with over 300 products. The company regularly conducts product trials and sample testing for end customers to refine product quality and performance.

However, managing these trials manually was becoming increasingly complex. Tracking sample periods, recording results, and collecting feedback through spreadsheets and emails led to delays, data errors, and inefficiencies in the customer journey. Without a unified system, valuable feedback was often lost or difficult to consolidate, making it harder for the company to analyse results and plan improvements.

The TEB Solution

To simplify and automate their processes, the client implemented TEB’s custom-built pipeline designed specifically for their trial and feedback collection. The new workflow allows the business to:

· Track every stage of a product trial in real time

· Record and review customer feedback through one central system

· Collect usage data directly from testing activities

· Create proposals automatically at the end of successful trials

With this single, connected solution, management can now see exactly how samples are progressing, where feedback is being collected, and how performance data aligns with product outcomes.

Collecting Feedback Made Simple

With TEB, feedback collection is seamless. The system captures detailed input from customers as trials progress, providing teams with valuable insights into product performance. All data is centralised within TEB, allowing authorised users to access it easily without the risk of duplication or error.

This improved visibility ensures feedback is not only collected consistently but also used effectively to enhance product development and strengthen customer relationships.

Faster Proposals and Higher Conversions

When a trial period ends, TEB automatically generates a proposal, supported by custom pricing forms and credit period tracking. The client can now send proposals in minutes, improving response times and helping them close deals faster.

By simplifying the final stage of their sampling process, TEB has helped the company achieve greater operational efficiency, reduce manual workloads, and increase conversion rates.

The Benefits

Since implementing TEB, the client has achieved:

· Efficient sample tracking with a fully automated pipeline

· Simplified feedback collection for faster insights

· Centralised data management accessible across global teams

· Instant proposal generation to close deals quickly

· Improved customer experience through seamless trial management

The Outcome

With TEB, the global chemical manufacturer has turned a complex, manual testing process into a streamlined, data-driven workflow. Every trial is now tracked from start to finish, feedback is gathered and organised efficiently, and proposals are delivered faster than ever before.

The result is a smarter, more connected approach to product development and customer engagement, powered by TEB.

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